Listen in on this weeks podcast as Phil Pallen take us through his journey of speaking at conferences to digital conferences. He tells us the right and wrong ways to market and the way YOU can get the most out of a social media platform. Phil and Steven share interesting stories from marketing disasters to using Instagram Reels. You won't want to miss this awesome episode!
What Social Media Platforms should you be using?
So when we're talking about doing digital marketing, a lot of times we think social media and we've talked about a couple things like having the right audience on the social media platform you're using, you know, right demographics, all those things, but I think there's an X factor that we haven't considered yet. And that is being on a social media platform that fits the personality of your brand.
So for us, that platform is Twitter. Now, the funny thing is, is I was really digging my heels in on using Twitter, I did not want to it was kind of an older platform, and I didn't really know if it was for us, but when I was on there, it just felt natural. I was able to have great conversations with people be able to get more contacts, and the reality is just fit with my business better. So my challenge to you is do you understand the personality of your brand and what kind of social media platforms fit best with it?
Branding Decisions Do (And Should) Take Time
Old Fashion Marketing with new Age Ideas | Steve Boehle
Join us this week on our Death to Vanilla Podcast with special guest Steven Boehle. Steven gives us a look at corporate marketing and how they use some old fashioned tip and tricks to keep their customers coming back. Listen in as they discuss the best way for companies to build relationships and bonds with their customers.
Death to Vanilla Podcast | RECAP | FT. Steven Burkhart and Rylynn Trader
Death to Vanilla | Gabriella Cardoza - Branding & Marketing Across Borders
Gaby Cardoza is a business owner that helps business and personal brands with their branding and marketing. She was SO fun to chat to and I think you all will love her fresh and forward thinking approach to branding and marketing. She is formally educated in the field and has worked with brands in Latin America, Spain (and other places in Europe) and the US so she has a depth of knowledge in dealing with branding in the framework of other cultures, values, and marketplace tactics. We even talk a little about different platforms and how they are used differently and how other countries simply use other social media platforms than we have even heard of!