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Why SEO Matters

Your Website Is A Full-Time Salesperson

You are not awake and working 24/7. No employee your hire will be. I’m sure even if you could work 24/7 you would want a vacation at some point. How then do you make sales happen (or get closer to a sale) when your off, sleeping, of vacationing? A solid flow of traffic to your website!

Your website is your full-time, overworked, underpaid salesperson that keeps people finding your products or services when they NEED them. Search engine optimization is both the art and the science of how people actually find your website when they are searching.

Who Decides Who Gets Found?

The gatekeeper for that traffic is Google (largely) so unfortunately we have to play by their rules. Those rules are fuzzy, unspecific, and always changing. There are some rules that we can count on now and forever which is this…

  1. You have to prove to Google your knowledgeable and helpful in your given topic

  2. You have to have captivating content that benefits the readers

Every update that Google does to their algorithm is with the intent of better the users experience so they stay on Google (big surprise) and getting better at determining the value of a website before traffic even hits it by scanning copy, tags, headers, and website structure.

One thing that is helpful is to make sure you have your sitemap submitted to Google to it continually finds new web pages and blog posts you have added! (click that link to learn more!)

How Do I Prove I’m Knowledgeable and Helpful to Google?


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Great question, I’m glad you asked! Google uses all kinds of known and unknown indicators to validate your claim (by having the website) that your knowledgeable and helpful to the people who are searching for your given product or service. Part of that starts with the naming of your pages, your website, your URL, images, and how often your “keywords” get mentioned in your website copy.

While we will get into tags and headers in another article for now just know that naming things is INCREDIBLY important. If you have a website about pest control but have images on your website labeled “lamborgini-super-car” this is an indicator to Google that what you CLAIM to be about and what you actually are posting is disconnected.

How Do I Know My Content Is Captivating?

Again, asking all the right questions! I’m so proud…anyways…

Captivating content is usually judged by two primary metrics, bounce rate and time.

  • Bounce Rate is the percentage of people who quickly switch or close a page. Google, and you, should take is as an indication that the person there didn’t find what they are looking for.

  • Time is how long someone spends on your website (or page) total. So 30 seconds would be not good and 3 minutes would! The longer someone spends on the site the more content whether it be blogs or information on pages they found helpful.

If you need help figuring out how to write content that feels and sounds authentic you’ll want to check out our blog posts on it HERE

Final Thoughts

In wrapping up this basic article on Search Engine Optimization you now know two things to shoot for when setting up a web page or blog posts.

  • Proper naming of things that support what you are actually selling

  • A reasonable amount of your keyword” ex. Pest Control, in your website copy, titles, images, and headers

  • Content that ACTUALLY HELPS PEOPLE rather than just sells.

If you succeed in making content that people actually want to read you’ll get more and more search traffic to your website. Anyone who has done sales knows no matter how good you are it’s a numbers game. The higher the search volume to your website the more likely you are to get customers! Sounds worth it right?

If you want to go to the source be sure to checkout Google’s article on basic SEO!

Till next time,

Steven Burkhart


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