Nearly every business needs new customers on a consistent basis.
While word-of-mouth is incredibly powerful, it’s something you as the marketer of the business cannot control. People can forget about your business, represent your business poorly, or have a community that’s not ideal for future business.

You can however control how and where you tell the story of your company in a strategic, dynamic way to gain attention, likeability and trust with new potential customers.

Is your future revenue something your willing to submit to chance? Do you have a plan in place that is actively building that future revenue?